Today there are over 120 million Voice over Internet Protocol (VoIP) customers around the globe, and that number is only expected to rise in the years ahead.
Last year in 2010, Voice over Internet Protocol grew an impressive 12.6%, and there is no shortage of headroom left for it around the globe. According to research conducted by Point Topic, they predict that the fixed-line Voice over Internet Protocol industry worldwide will hit an estimated annual $40 billion by 2015.
Senior analyst at Point Topic, John Bosnell, characterized the growth as “bumpy but shows signs of acceleration.” Bosnell went on to say that Voice over Internet Protocol has all the attributes of a traditional replacement service, wherein customers “look at the service that is delivered by a new product and decide that it meets, or exceeds, the service they are currently receiving,” then when the service is priced suitably for them they switch from one service to the next.
One market that many people are keeping their eyes on these days is France. In the past decade, France has seen a dramatic swing away from the Public Switched Telephone Network (PSTN). In fact, in 2010 over half of France’s telephony traffic originated on fixed networks that began on a Voice over Internet Protocol phone.
While Point Topic’s Bosnell said that by the end of 2015 they expect to see “more than three-quarters of a billion fixed-line broadband subscribers,” which hypothetically would all be targets for Voice over Internet Protocol, any value and size projections should be taken with a grain of salt.
At this point, the developmental stages of the Voice over Internet Protocol market contain such a great number of variables that anticipated models could be off by a considerable margin. For instance, a growing number of customers are foregoing fixed line telephone services completely and choosing instead to rely on mobile.
So far, Point Topic’s Voice over Internet Protocol study concentrated mainly on fixed line services. Internet telephony, however, is a more mysterious market, and includes services such as Skype, a software application that allows users to make voice calls over the Internet.
Bosnell explained that Internet telephony is highly disjointed and commonly served by businesses that either do not or will not report consistent revenues or statistics. That said, Point Topic believes that the generated revenue is a great deal lower, with 9 million users generating a monthly average of $8 at the end of 2010.
