Due to faster adoption rates, it’s no secret that the majority of vendors have selected small and medium-sized businesses – and not large enterprises – as the target customer base for their cloud computing and Unified Communications solutions. According to a study that was conducted recently by CompaniesandMarket.com, in the next 6 years the market for Unified Communications is predicted to expand close to 33% CAGR. However, after being compared against the projected 83% growth in small and medium-sized businesses spending on IP Telephony in this year alone, it isn’t even a blip on the radar.
The reasoning behind the rate of adoption for hosted and IP Telephony solutions lie much in how small and medium-sized business owners tackle both business and technology operations. Avoiding the need to purchase expensive software and hardware is an extremely attractive aspect for smaller businesses. And due to the fact that most small and medium-sized businesses employ cloud solutions for tracking sales, managing customer databases, emailing, and many other essential business functions, the question whether to add Unified Communications as a Service to the mix is not a tough one.
More than anything, a small or medium-sized business owner’s chief concern is generally operations improvement. They are interested in learning how to put their best, most professional foot forward, and how to appear larger than they are in order to compete with the big dogs. As a result, the music-on-hold feature is the most sought after and utilized feature of a smaller business’s hosted communications solution.
According to the VP of sales and marketing for Broadvox, David Byrd, the key essentials related to Unified Communications as a Service include:
- Reliability
- Conferencing
- Cost-efficiency
- Responsiveness
- User-friendliness
- Productivity enhancements
- Integrated features and apps
- Integrated communications for mobile staff
It should be noted that while an average of 90% of large companies employ this technology in one way or another, that number only embodies about 5% of their IT applications or services. Simply put, they continue to search for confidence that hosted solutions are secure and capable of tracking their future needs while being incorporated into their current business process. Until that happens, on-premise based services will carry on being the preferred option for large companies in the years ahead.
If you’re interested in learning more about one of these solutions for your business, contact one of our professional account managers today!
