Recently, Frost & Sullivan designated tw telecom as the third largest provider of Ethernet services, following behind AT&T and Verizon. The recognition solidifies the fact that the provider’s decision to build out its own fiber network in order – a key differentiator for the company – to meet clients of medium and large businesses was the right one.
The provider’s fiber push was not established on a ‘build it and they will come’ state of mind, but rather a success-based approach to investment. As tw telecom sells more services, it reinvests more capital to fund extending fiber into other buildings and long-haul fiber builds.
Today, tw telecom currently controls 14,000 fiber-lit buildings; the number represents an increase of almost 60% in the first half of 2011 when compared to the same time last year.
In addition to the fiber push, tw telecom permits customers to create hybrid network services that are able to use Ethernet as a method of accessing MPLS VPN services on top of offering application-conscious networking services to its Ethernet customers. These abilities provide an advantage to tw telecom over other service providers when serving larger companies that do not have those capabilities.
In addition to Frost & Sullivan, Vertical Systems Group has also placed tw telecom third on its U.S. Ethernet Leader-board (issued quarterly) for the past 4 years. The research group’s founder and Principal, Rosemary Cochran, noted that in regards to gaining Ethernet growth, the key “is all about having that last mile access” into metro and large city buildings.
Since tw telecom is building out its own fiber network, it gains greater control over its connection quality and service offerings, as opposed to other providers that must rely on additional providers entirely in order to reach customers. In regards to businesses with multi-site needs that might be out of area, tw telecom expanded its fiber network with off-net connections via instituting External Network-to-Network Interconnection arrangements with supplementary service provider partners. A dual strategy of direct sales and indirect sales through channel partners tie together all of the fiber-based Ethernet services.
When it comes down to it, the ones that have control over their own Ethernet services market destiny are those (like tw telecom) that possess the coveted last mile access.
If you are interested in finding the ideal Ethernet solution for your business, give one of our professional account managers a call today!
